Introduction: The Battle for the Modern Shopper The narrative has been “online vs. offline,” a battle between e-commerce convenience and brick-and-mortar experience for years. But in 2025, that narrative is obsolete. The winning strategy is a seamless blend of both—a “phygital” experience. Today’s customers, armed with smartphones and high expectations, demand more than stocked … Read more
In today’s fast-moving online world, businesses of all sizes invest in digital marketing. Still, for many small to mid-sized companies in regional markets like Assam, one big question remains: Is it worth it? The answer is yes if done right. Whether you’re a local retailer, service provider, or startup, working with the right team and … Read more
In 2025, the most advanced marketing teams aren’t just using AI—they’re orchestrating multiple AI agents together to handle entire campaigns from end to end. Welcome to the era of multi-agent AI workflows, where a team of specialized GPTs collaborates like a virtual marketing department. From strategy and ideation to copywriting, design briefs, and performance optimization, … Read more
User experience (UX) testing has long required time-consuming coordination: scheduling testers, recording sessions, analyzing behavior, and making sense of subjective feedback. But in 2025, a new generation of AI-powered UX testing tools is challenging that entire process, with a bold promise: Let AI simulate and analyze user behavior so you can improve faster. But does … Read more